It is one year since that faithful day in December 2012, when J. Javid and his team left Iranian.Com, and S. Amin took over. A picture is worth a thousand words and the one above paints a painful graph. The situation has been obvious to many users and observers, but it is still worth analyzing for the benefit of future contributors to similar websites, that depend on “user-generated” content.

The sudden drop of December 2012 can be clearly attributed to a format change from the nicely edited and organized IC (thanks to JJ) to the chaotic hodge-podge of posts and attacks under Mr. Amin’s editor-less regime. At the time, I wrote a protest letter to Amin, but he said that the old IC format was cumbersome to edit and that the revenue could not support a full-time editor. I also separately received a consistent email from JJ, stating that “editors are a dying breed”.

For 5 months the Iranian.Com was an unedited site, and as you can see from the picture above, its popularity dropped and dropped to below the x-axis! Then, Mr. Amin bit the bullet and hired (or received from NIAC) a contingent of 4 editors. The front-page quality improved dramatically and the readership briefly jumped to the pre-December 2012 levels.

But then, Mr. Amin and his pro-IRI editors killed the geese who were laying the golden eggs! They introduced such a suffocating system of editing on all the content (from blogs to articles to comments), that Iranian.Com went from “Nothing Is Sacred” all the way to “Everything Is Censored”! As you can see, the site’s popularity has since been dropping again to near the baseline.

Censorship is bad for free speech and worse for the business of all user-generated websites. Editing of the first-page material and selective featuring is very normal, but "approval" for blogs and comments has hurt the sense of freedom and enjoyment, as well as the business of the fallen Iranian.Com.

In conclusion, elegant editing plus freedom of expression works! Sounds simple enough, but let’s see what JJ and Amin can learn from this year of decline.