The New Yorker:

On your phone, on the street, on Taxi TV—you’ve been seeing New York’s new leader wherever you turn, whether you want to or not.

By Molly Fischer

Perhaps you saw footage of Zohran Mamdani at the Manhattan Marriage Bureau: he was there on February 5th, to surprise six couples by officiating their weddings, and to film “The Happiest Government Building in the World,” a mayoral YouTube video released on Valentine’s Day. Or perhaps you caught him atop the David N. Dinkins Manhattan Municipal Building, in a clip announcing plans to open the roof to public visitors. In case you missed those, our new mayor has also appeared on sidewalks and in the back seats of cabs, explaining 3-K and pre-K application procedures on LinkNYC kiosks and Taxi TV. (“Finally my work can be enjoyed as it was meant to be,” Donald Borenstein, the director of video for the Mamdani campaign, posted, with a shot of Mamdani onscreen alongside the fare for an $11.80 cab ride.) The Mayor was filmed riding the W train on his second day in office, and he held a press conference on a bus in the Bronx last week. Mamdani’s early weeks in office have been an exercise in ubiquity. The Mayor is here; the Mayor is there; the Mayor is everywhere.

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