The New Yorker:

When the feminist Web site launched, in 2007, it quickly became known for its contentious readership. What have we learned about online outrage since?

By Anna Holmes 

Earlier this year, Ben Smith, the former editor-in-chief of BuzzFeed News and a onetime New York Times columnist, published a book, titled “Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral.” It explores the creation of, and the competition between, well-funded news-and-culture Web sites—BuzzFeed News and the Huffington Post among them—that began in the early two-thousands, just as the professional blogosphere was getting going. One day after the book’s May 2nd release, the Times published a Smith-authored guest essay, titled “We’re Watching the End of a Digital Media Age. It All Started with Jezebel.”

Jezebel is an influential feminist Web site that I created in 2007. Smith had devoted an entire chapter of “Traffic” to the story of the site’s creation, stumbles, and successes. He was complimentary, calling it “a new kind of cultural politics,” one that built “a community that rejected the old structures of gender and power, and tried to shape new ones.”

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