The New Yorker Interview:

The influencer Christina Najjar, a.k.a. Tinx, discusses modern relationship etiquette and her new book, “The Shift.”

By Sheila Yasmin Marikar

For her more than two million social-media followers, Tinx is the arbiter of all that is worthy: boyfriend behavior, bachelorette destinations, where to order shrimp cocktails and Martinis in many a metropolis. She is what “Dear Abby” would be if Abby knew her angles and had been president of her sorority—a benevolent big sister to women trying to figure out who they are and what they want.

Christina Najjar, a thirty-two-year-old former freelance writer, is the woman behind Tinx. (She adopted the moniker as an alter ego when she was a teen-ager.) Three years ago, as the pandemic set in, she joined TikTok and started posting videos that satirized rich moms in various regions (Beverly Hills, Aspen, the Upper East Side). People liked and followed. Sponsors sought her out. As her flock grew, Najjar instituted twice-weekly “Ask Me Anything” sessions on Instagram, which led to a podcast and a live SiriusXM broadcast in which followers call to ask such things as why the guy they vibed with didn’t text them back.

Najjar’s empire has grown to encompass merchandise (her “Rich Mom” sweatshirts routinely sell out), salad dressing (a collaboration with Tabasco), and “The Shift,” a book coming this week from Simon & Schuster and billed as “a guide to dating, self worth, and becoming the main character of your life.”

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