Iran International:

New Google algorithms for YouTube are more accurately detecting virtual private networks which mask user locations and are reclassifying most traffic as originating from Iran where ad rates are minimal.

Prominent creators have reported revenue drops of as much as 90% in December.

Previously, RPM (revenue per 1,000 views) for Iranian content creators averaged $3-11 but has now fallen to between 20 cents and $1 for many channels, Shargh Daily reported on Tuesday.

Gaming YouTuber Aria Keoxer reported earning just $400 from a video with 400,000 views, down from thousands previously, the report said.

The changes stem from improved detection of VPN-spoofed locations, treating most views as originating from Iran, whose market advertisers rarely seek out due to stiff Western sanctions.

Users in Iran also use VPNs to sidestep broad official censorship of the internet.

While not all channels are equally affected - some report only 20% declines - the shift threatens the viability of Iranian content production, pushing creators toward sponsorships or alternative platforms.

Go to link