BBC:

It began with a televised address in Iran in celebration of Persian New Year on Tuesday, when Supreme Leader Ali Khamenei urged Iranians to support local products rather than importing from abroad.

Soon afterwards, photos began to emerge on social media of some officials purportedly failing to follow that advice - including Khamenei himself.

A photo of the Supreme Leader apparently getting out of a BMW was liked more than 1,200 times, with some people reposting the image alongside a picture of pre-Islamic Republic Prime Minister Amir-Abbas Hoveyda driving the first Iranian-made Paykan car in the 1960s.

Other members of the Khamenei family who came in for criticism include Gholam-Ali Haddad-Adel, the former Speaker of the Iranian Parliament whose daughter married Ali Khamenei's son Mojtaba.

In one tweet liked more than 700 times, a person shared pictures of Haddad-Adel appearing to buy clothes from a popular British high street shop.

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