Independent:

An ad stating that “Humane milk is a myth” has been cleared by the regulator following complaints from members of the dairy industry that it was inaccurate and misleading.

The national newspaper ad for Go Vegan World, a vegan campaign group, in February featured a photo of a cow behind a piece of barbed wire and the headline “Humane milk is a myth. Don't buy it.”

Smaller text stated: “I went vegan the day I visited a dairy. The mothers, still bloody from birth, searched and called frantically for their babies.

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