This February marked a first for Shirley Elghanian & co. Over a decade since she established her nonprofit organisation, theMagic of Persia Foundation in 2004, she and her colleagues held an exhibition of contemporary Iranian art not in London or Los Angeles, but in Tehran. To top things off, they’ll be holding their annual charity gala and auction this year in Dubai, which will coincide – as usual – with the maelstrom of art-related happenings and events that rock the emirate around the Persian New Year, and also be accompanied by an exhibition. 34 lots by some of Iran’s leading contemporary artists, such as Khosrow Hassanzadeh, Koorosh Shishegaran, and Ali Akbar Sadeghi are set to go under the hammer, as are ones by emerging artists supported by the Foundation; and, if things aren’t exciting enough, a ‘surprise’ piece by Shirin Neshat will also find its way into the hands of a lucky bidder. Titled Remembering Tomorrow (Be Yad-e Farda), the exclusive March 13th event is, well … exclusive. Though attendees are hand-picked, plates are nonetheless $1,000 per head; but the fabulous art on display, the promoted cause, as well as the surprise REORIENT has in store for those who’ll be there will all make it dough well spent.

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