REORIENT:

Looking like he’s jumped straight out of a Parajanov flick, the young producer, composer, and DJ with a flair for fashion, bling, and beards, known to his fans as Bei Ru, is a feast for both the eyes and ears. Based in Los Angeles, he released his first album, Little Armenia in 2010 to critical acclaim, and last November, came back with a second serving, Saturday Night at the Magic Lamp, a sumptuous medley of electronic sounds, Middle Eastern breaks and rhythms, and a whole lotta Armenian soul. He’s also ventured into the world of film scores, having produced several tracks for the soon-to-be-cult classic Iranian vampire film, A Girl Walks Home Alone at Night, and, having returned from a successful Middle Eastern tour, plans on rocking in the motherland later this year.

I recently chatted with Bei Ru about his influences, the new album, and where to get some good ol’ fashioned gata in Little Armenia – among, of course, other things.

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