The New Yorker:
This summer, after a loose coalition of white supremacists, neo-Nazis, and Confederate apologists announced that they would hold a rally in Charlottesville, Virginia, promotional flyers began to circulate on the Internet. The flyers included a list of names: the self-proclaimed thought leaders who planned to speak at the rally, arranged, Coachella-like, in order of prominence. At the top of the list was Richard Spencer, who coined the term “alt-right” almost a decade ago, and who has been so successful at making himself the poster boy of the movement that he was once sucker punched while standing on a sidewalk in Washington, D.C. Farther down the list were Jason Kessler, the Charlottesville resident who organized the rally; Matthew Heimbach, who has been called “the affable, youthful face of hate in America”; and Christopher Cantwell, who would later star in a Vice documentary about Charlottesville, unpacking a small arsenal of guns and saying, among other things, “We’re not nonviolent—we’ll fucking kill these people if we have to.”
The second person listed on the flyers, immediately below Spencer, was a white-nationalist shock jock named Mike Enoch. The name might have been unfamiliar to most Americans, but, to an inner cadre of Web-fluent neo-fascists, Enoch is an influential and divisive figure. In May, David Duke, the former grand wizard of the Ku Klux Klan, tweeted, “Hate him or love him—Mike Enoch is someone to pay close attention to.” Just three years ago, Enoch could be heard mocking Spencer (“talks like a fag”) and Cantwell (“a dickhead turtle”), criticizing their ideologies as too extreme. But that was before his radicalization was complete. These days, Enoch routinely refers to African-Americans as “animals” and “savages,” and expresses “skepticism” about how many Jews died in the Holocaust. Apart from interviews with Spencer and Cantwell, who are now his close friends and ideological allies, he largely eschews attention from the media. He prefers to speak—voluminously, articulately, and with an uncanny lack of emotion—on his own podcast, “The Daily Shoah.” (The title, a pun about the Holocaust by way of Comedy Central, reflects the over-all tone of the show.) “The Daily Shoah” is the most popular of more than two dozen podcasts on the Right Stuff, a Web site that Enoch founded in 2012. Once an obscure blog about “post-libertarian” politics, the site is now a breeding ground for some of the most florid racism on the Internet. One of its pages is set up to accept donations, in dollars or bitcoins; another is devoted to “fashy memes,” songs and images that extol fascism in an antic, joking-but-not-joking tone. The podcasts—meandering, amateurish talk shows hosted by bilious young men who make Rush Limbaugh sound like Mr. Rogers—are not available on iTunes, Spotify, or any other major platform, and yet collectively they draw tens of thousands of listeners a week...
Go to link